Chinese Herbal Medicines have become very popular. You know you’re onto something when the World’s biggest soft drink maker starts doing research and paying attention!
Even though Coca-Cola’s “secret formula” is about 120 years old, they are still looking to push the boundaries of food and beverages and what they can do for you. And if they can make a few bucks helping you get healthy, why not?
Coca-Cola can be found in almost every country on the planet and is especially thirsty for the lucrative Chinese market. In order to be more Chinese, they are looking into the ancient system of herbal medicines.
Cokes Grand Plans and the Beijing Base
In mid October of 2007, Coca-Cola announced grand plans for its Beijing base, incorporating the modern taste and convenience of Coca-Cola with traditional Chinese herbs.
The plan is to have many combinations of these herb powders in the Coca-Cola range, giving, what Coke’s vice president and chief scientific officer says is, “the insights and benefits of giving TCM herbs to consumers all over the world.”
The Beijing base was opened in 2004 in order to start research on how to make healthier Coke. Chinese herbal medicines contained the knowledge while Coke contained the marketing power and the money.
In this way, Coca-Cola hopes to not only promote holistic health, but corner the market in it.
Are Chinese Herbal Medicines and Coke A Good Idea?
Combining Chinese herbals into Coke is theoretically possible. And it would make taking the herbal remedies a bit more palatable.
Hopefully the cost of the herbal-formulated Coke will be reasonable. Unlike the small batches of pricey medicines currently available.
Most Chinese herbal medicines are distributed not as raw botanicals, but as a concentrated powder form made from extractions of the raw material.
This not only makes the medicine last longer, but makes it easy to mix in liquids. Since the powders are already used in liquids to administer, why not stick it into Coca-Cola?
Will Chinese herbal medicines still be as effective?
Read about the pro’s and con’s of herbal medicine here.
The question is whether the herbal powders will still be as effective in the Coke as they are now. Coke plans to do a lot more research before putting any drinks on the market. Unlike most governments, Coke has the money for intensive research.
Coke isn’t just stopping at a new line of Chinese herbal fizzy drinks either. They are also looking at marketing ready made teas, bottled water, juices and energy drinks.
Coke knows that people are being more health conscious. We might all turn away from carbonated soft drinks in the near future. The reality is if you actually drink Coke in the first place, you’re not into looking after your body quite as much as you could be just yet!
If you could be on a better path than you are health wise, why not make an appointment and see Doctor Rosey today. You will wonder why you didn’t do it sooner!
